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The purpose of this study is to describe online factors that predict abandonment of social media accounts.

This study conducts an analysis of 3,380 Twitter corporate brand accounts belonging to Interbrand's top 100 global brands to determine if brand posting behavior and network position predicts the length of time accounts survive.

Results found that both posting volume and consistency as well as network position were significant predictors of account survival time yet surprisingly, the number of account followers was not. Brand social media accounts were often not formally closed or protected but allowed to fall inactive.

Despite the existence of a healthy body of research on why individuals quit social media, there is little research on how brands' abandon their social media accounts or the factors that predict abandonment. This study identifies indicators for at-risk accounts and provides guidance regarding best practices when abandoning accounts.

The purpose of this study is to explore whether public relations professors’ presence on social media and the inclusion of a social media assignment influence students’ perceptions of a course.

The experimental portion of this investigation consisted of a 2 (the presence or absence of a professor’s social media accounts) × 2 (the presence or absence of a social media assignment) factorial design resulting in four conditions.

The presence of a social media assignment positively influences students’ intent to register for a public relations course.

The manipulation of a professor’s social media use and the inclusion of a social media assignment might have been too subtle. A more explicit scenario might elicit more reactions from the participants.

This study discussed key findings and best practices for professors who may want to use social media and the use of social media assignments in the classroom.

This experimental investigation emerged from a distinct need to understand whether university students expect their professors to engage in social media activities.